Privacy Policy
Effective Date: May 18, 2025
Thank you for choosing Oden Resources LLC ("Oden Resources," "we," "us," or "our"). Oden Resources LLC operates the website https://www.odenresources.com ("Site") and provides marketing and web-development services to outdoor guides and related businesses (collectively, "Services"). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you interact with our Site, our ads (including Facebook® and Instagram® ads), or our Services. By using the Site, you agree to the practices described below.
Legal Disclaimer:
This Privacy Policy is provided for general informational purposes and does not constitute legal advice. Laws differ by jurisdiction and may change. Consult qualified counsel to ensure compliance with all applicable regulations.
1. Information We Collect
Category: Information you provide
Examples: Name, email, phone, postal address, company name, account credentials, messages, payment info (processed by Stripe—full card numbers are never stored)
Source: Directly from you (forms, checkout, email, chat, phone)
Category: Information collected automatically
Examples: IP address, device IDs, browser type, pages viewed, time on page, referrer/exit pages, clicks, error logs
Source: Cookies, pixels, local storage, server logs
Category: Information from third parties
Examples: Ad performance metrics, interest segments, demographic data
Source: Meta (Facebook/Instagram), Google Analytics, public databases, referral partners
You may decline to provide certain information, but doing so may limit your ability to use some features of the Site or Services.
2. How We Use Your Information
- Provide and maintain the Services (contract performance)
- Communicate with you—transactional emails, surveys, responding to inquiries (contract / legitimate interests)
- Improve, personalise, and develop our Site and Services—analytics, A/B testing, debugging, research (legitimate interests)
- Marketing and advertising—retargeting, Custom Audiences, newsletters (consent / legitimate interests)
- Detect, prevent, and address fraud or security issues (legal obligation / legitimate interests)
- Comply with legal duties—bookkeeping, taxation, lawful requests (legal obligation)
- Facilitate business transfers—mergers, acquisitions, asset sales (legitimate interests)
3. Cookies & Tracking Technologies
We use cookies, web beacons, pixels (including the Facebook Pixel), and similar tools to: remember preferences; analyse Site usage; measure ad performance; build audiences for targeted ads. You can manage cookies via your browser settings or industry opt-out tools (e.g., Network Advertising Initiative). Disabling cookies may affect Site functionality.
4. Advertising & Analytics Provided by Others
Third-party ad networks and analytics providers (e.g., Meta Platforms, Google LLC) may collect information about your use of the Site over time to show ads relevant to you. They may combine data collected here with information from other sites and apps.
- Opt out of Facebook interest-based ads via your Facebook Ad Preferences.
- Opt out of Google Analytics across all sites using the Google Analytics Opt-out Browser Add-on.
5. How We Share Information
We do not sell personal information. We share it only as follows:
- Service providers (hosting, email, payments, analytics, advertising): To operate the Site, process payments, send communications, analyse usage, serve ads.
- Business transfers: As part of mergers, acquisitions, or asset sales.
- Legal / safety: To comply with subpoenas or protect rights, property, or safety.
- With your consent: When you direct us to do so.
6. Data Retention
We retain personal information only as long as necessary for the purposes outlined in this Policy or as required by law (e.g., tax records).
7. Your Rights & Choices
Depending on where you live, you may have the right to:
- Access personal information we hold about you
- Correct or update inaccurate information
- Delete your information
- Object to or restrict processing
- Receive a portable copy of your data
- Opt out of certain marketing or ad targeting
- California residents: rights under the CCPA/CPRA
- EU/UK residents: lodge a complaint with a supervisory authority
To exercise these rights, email eric@odenresources.com with the subject line "Privacy Request." We may verify your identity before fulfilling a request.
8. Security
We use administrative, technical, and physical safeguards designed to protect personal information. No internet transmission or storage system is completely secure, so we cannot guarantee absolute security.
9. International Transfers
Your information may be transferred to—and processed in—countries other than your own. Where required, we use appropriate safeguards (such as EU Standard Contractual Clauses) to protect cross-border transfers.
10. Children's Privacy
Our Site and Services are intended for adults. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information, contact us and we will delete it.
11. Changes to This Privacy Policy
We may update this Policy from time to time. Changes take effect when posted on this page and the updated "Effective Date" appears above. If changes are material, we will provide additional notice (e.g., email or a prominent Site notice).
12. Contact Us
Oden Resources LLCAttn: Privacy Team
4090 W Philomena Dr, Meridian, ID 83646, USA
Email: eric@odenresources.com
Last Updated: May 18, 2025